About the company
This opportunity is with a leading real estate developer with a prominent presence in North India: with a portfolio spanning 20+ cities and over 200+ projects, including integrated townships, high-rise condominiums, malls, and office buildings. The company is crafting unparalleled luxury retreats, featuring 100+ Villas in distinct destinations.
They are currently seeking a highly motivated and experienced Luxury Marketing Specialist to join their dynamic team. This individual will be responsible for developing and executing effective marketing strategies from scratch to promote portfolios of ultra luxury second home villas, drive brand awareness, engage the target audience and ultimately contribute to revenue growth and innovation.
Responsibilities
- Develop and execute an effective marketing strategy regionally to support the promotion of their luxury villa portfolio, ensuring alignment with business targets and objectives.
- Collaborate with cross-functional teams including communications, creative, digital and content to drive best practices and ensure successful campaign execution.
- Create and implement integrated marketing campaigns across various channels such as creative, content, email, social media, paid advertising, direct mail, website, proposals, exhibitions and events.
- Define campaign pillars, objectives, and key performance indicators (KPIs) to measure campaign effectiveness. Track performance metrics to optimize campaigns and make informed decisions.
- Lead the marketing briefing process and produce written briefs for all campaigns, ensuring that key messages, objectives, and targets are delivered through strategic and creative campaigns.
- Lead post-campaign reporting and debriefing processes to evaluate campaign performance and gather insights for future improvements.
- Manage the marketing budgets and financial processes for the luxury real estate category, ensuring effective ROI and adherence to budgetary constraints.
- Conduct market research and insights specific to the luxury real estate sector to inform marketing strategy and drive innovative campaign tactics.
Requirements
- Luxury marketing experience, with a proven track record of crafting and delivering marketing campaigns autonomously.
- Experience in premium real estate or luxury services is preferred.
- Demonstrable experience in spearheading marketing campaigns.
- Solid understanding of high-end aesthetics and design principles.
- Ability to successfully implement complex multi-channel marketing strategies under strict time constraints.
- Strong presentation skills with the ability to articulate the objectives of marketing campaigns effectively.
- Proficiency in campaign analytics and the ability to derive actionable insights from data.